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With people, on purpose.

The people who matter should not disappear into the noise.

COHORT is a private relationship workspace that helps you remember the context, commitments, and moments that help you show up well.

Think of the personal address book previous generations kept—rebuilt for a life spread across work, family, friendship, service, and community. No social feed, no public performance, and no advertising model built on your relationships.

Join Early Access See how COHORT works

Currently in Alpha development. Join the early-access list for Open Gamma testing before public launch.

Attention queue Alpha product concept
  • Call Daniel Today

    You last spoke after his promotion. His move to Richmond is next week.

    Call Defer Log what happened
  • Write to Maya Today

    She begins her new role tomorrow.

    Write Defer

Interface examples are illustrative. Features, language, and workflows may change throughout Alpha and Beta development.

Caring is not the problem. Remembering everything is.

Previous generations kept private address books, correspondence files, calendars, and handwritten notes about the people in their lives. Today, that context is scattered across contacts, messages, calendars, social platforms, and memory.

Important dates pass, calls are delayed, and good intentions become easy to postpone—not because people do not care, but because context and attention are fragmented.

Social media shows us more activity while often helping us understand less. COHORT is creating one private place to remember who matters, why a moment matters, and when it may be time to reach out.

Remember what matters

Keep important dates, shared history, family context, locations, affiliations, and the details you want to carry forward.

Know why now matters

See who may need attention today, this week, or this month—and the context that makes outreach thoughtful.

Follow through intentionally

Call, write, meet, defer, or record what happened without turning relationships into an endless task list.

Product

A private workspace for the relationships you carry.

COHORT's planned attention queue uses three horizons—Today, Next 7 Days, and Next Month—so important moments can appear with context before they become urgent.

A person-centered profile

The person stays visually dominant—not a score, not a pipeline stage, not a task count. Context lives where you will actually see it before you reach out.

Fictional example. COHORT does not require photographs.

Elena R.

Close friend · Known since graduate school

Shared groups
Academic · Arlington · Civic
Important dates
Birthday in August · Work anniversary in March
Last meaningful interaction
Long call after her move — about seven weeks ago
Relationship heartbeat
About every six weeks

Settling into the new neighborhood. Mentioned wanting to visit the museum downtown once the exhibit opens. Her sister is finishing residency.

Next thoughtful action Write before her birthday and offer a date for the museum

Overlapping parts of life

Most people do not live in one community. A person can belong to your unit, your parish, your alumni network, and your neighborhood at the same time—and COHORT is designed to keep those overlaps legible instead of flattening them.

You define the groups. COHORT does not impose a taxonomy on your life.

  • Family
  • Military
  • Professional
  • Faith
  • Civic
  • Academic
  • Arlington
  • Las Vegas

Relationship heartbeats you set

Closeness does not move at one speed. A relationship heartbeat is the pace at which you want to stay in touch with someone—weekly, monthly, twice a year, or without a set schedule.

You choose each heartbeat and adjust it whenever life changes. When a heartbeat window arrives, COHORT can bring that person into view with the context you need to reach out thoughtfully.

A missed window is a prompt, not a penalty. There are no streaks to break.

  • Mom Weekly heartbeat
  • Elena R. Every six weeks
  • Fr. Thomas Quarterly heartbeat
  • James O. No set heartbeat

Interface examples throughout this page are illustrative Alpha product concepts. Features, language, and workflows may change throughout Alpha and Beta development.

Principles

Technology should help people care—not imitate care for them.

These principles guide what COHORT builds, what it refuses, and how it grows.

People are not leads.

COHORT is built around people, not pipelines. Structure should help you remember and follow through without turning anyone into inventory.

Context makes care possible.

A reminder matters when it explains why now matters. COHORT keeps the history, commitments, and moments that make outreach thoughtful.

Calm over pressure.

COHORT should reduce the burden of keeping up, not add to it. No streaks, manufactured urgency, or empty queues treated as failure.

You decide what matters.

You define closeness, categories, heartbeats, and meaning. COHORT organizes the structure you choose; it does not rank your life for you.

Your relationships are not advertising inventory.

COHORT is being designed around privacy, user control, and minimal data collection. The people in your life should not become inputs for targeted advertising, public engagement, or algorithmic feeds.

Human action stays human.

COHORT may prepare, prompt, and remind. It should not impersonate you or make care appear effortless when it is not.

Life beyond the feed.

Relationships should not depend on algorithms, public posting, or constant scrolling. COHORT is designed as private infrastructure for remembering and following through.

One question guides every product decision:

Will this help someone show up for a person they care about, with the right context, at the right time?

Built for full lives—not fuller feeds.

COHORT is for people carrying relationships across work, family, friendship, service, and community—and for those who want to remain present without outsourcing their relationships to social media.

Busy professionals

Your personal and professional lives rarely stay in separate lanes. COHORT helps you keep people, context, and commitments in view when work is demanding and attention is fragmented.

People seeking life beyond the feed

You should not have to scroll through advertising, algorithms, and public performance just to remember what is happening in the lives of people you care about. COHORT offers a private, intentional alternative.

Where that need is most acute

Service members and veterans

Moves, deployments, schools, and changing assignments create meaningful relationships across geography and time.

Civic, faith, and community leaders

Congregations, boards, chapters, alumni networks, neighborhoods, and volunteer commitments create overlapping circles of real responsibility.

Development

Building carefully, expanding deliberately.

  1. Alpha Development Currently underway

    COHORT's foundational workflows, interface, and product architecture are now being built and tested internally.

  2. Private Beta Next

    A closed group will test the core relationship-stewardship experience and help identify what must improve before broader access.

  3. Open Gamma Open prelaunch testing

    Anyone may join the early-access list. Invitations will be released in waves as COHORT expands testing before launch.

  4. Public Launch

    The first generally available version of COHORT.

Early access

Join Early Access

Anyone may join the COHORT early-access list. Invitations to Open Gamma will be released in waves as testing expands.

Email Mateo Portelli

Join Early Access

Mateo@MartelloPieto.com

If you have a moment, say which best describes you—professional, military or veteran, civic or faith leader, or someone holding together dispersed family and friendships—and what makes staying in touch difficult today. It helps shape what COHORT tests next. Joining the list does not guarantee an invitation.

For investors and strategic partners

The private relationship layer.

Contacts store information. Calendars store time. Messaging apps enable communication. Social networks monetize visibility. COHORT is building the private relationship layer between them.